Logo redesign and brand development for a soon-to-be-built commercial office project in San Francisco's design district.

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The aim of the logo redesign was to refine a mark pre-designed by the project architect. The new mark replaced the grunge, stencil aesthetic with a logo that emphasized refined, geometric forms while keeping the relationship between the four "o" letters.

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The quadruple "o" stack echoed the architectural design of the project, with its dual pedestrian bridges linking two levels of space, across two distinct buildings. 

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The logo redesign was coupled with an expanded visual identity system, with new patterns, textures, and refreshed color palette.